JASON BRAMBLETT RADIO SHOW PODCAST
JB: Good morning and welcome to Triad Real Estate 911 with your host Jason Bramblett. I am JB, and for the next thirty minutes, we are going to be talking all things real estate. We invite your calls if you want to participate in on the show today. We are live in the studio. (336)553-0796. That is (336)553-0796. And we say good morning to the man with the plan, Mr. Jason Bramblett. Good morning to you.
Jason: Good morning, good morning. Yes, you have got to have a plan. Everybody needs a plan.
JB: Yes, we have got a plan.
Jason: That is what we have been talking about a lot in 2019 is having some plans out there. Having some stuff to get on your list if you would. We have got something new that we are doing today with the Facebook Live streaming out. So, I thought we would give you guys a look behind the scenes as to what in the world is shaking in the real estate world. But also, what goes on in the studio. Right?
JB: That is right. Kind of behind the scenes.
Jason: Yeah, absolutely. Most people do not really, probably never been in a radio studio.
JB: That is right.
Jason: They do not have a clue what is going. So anyway, so here is a little test or a little taste I should say, but spring market, we have been talking about that all year long so far. Golly, we have got lots of questions rolling in from emails and folks all over the place saying hey what about this, what about this, what should I do here. I have got a question. Should I do this? Shouldn’t I do that?
Jason: Do not do this. Do this. So, all those things that we have out there. They just need some direction, and that is what we are here for, to give you, I am really good at giving directions. I will tell you. I can get you lined up. Now the question is can you follow them? Right?
JB: That is the key.
Jason: That is the key. Can you follow them? I can assure you I can get you to where you want to be, but you do need to follow those things. So, do not worry. No worries. It is no risk. It is just advice. It is just things that we are going to give you. Hey, it is your money.
JB: That is right.
Jason: So, if you do not want to follow the recipe for success to get your house sold, you can choose not to. It will cost you a little bit of money, but we do not want that to happen. Right, JB?
JB: That is right.
Jason: No, we want them actually, we want that money in your pocket where it should be. Right?
JB: That is right.
Jason: That is, it. Anyway, you got a question, we are live here. You can give us a call at the station, (336)553-0796, and at the office, (336)553-0796.
JB: All right. Well, we have got our question. You ready for it?
Jason: Let’s do it.
JB: All right. We have got the first question of the day, and it is emailed in from Joe. It says Mr. Bramblett, we need some help getting our house ready to sell. Now last week you mentioned a painting company and I did not get the name. Could you send me their number, so I am prepared for you to sell the home in March? Many thanks, signed Joe.
Jason: All right, Joe. Well, first off, thank you for listening to the show. Greatly appreciate that.
JB: That is right.
Jason: So, the company we did, actually they were the show sponsor last week. So, Cortez Painting Company is who we were talking about. You can definitely get in touch with them. The easiest thing to do, Joe, just call our office, 553-0796. We will get you hooked up and in touch with everybody schedule-wise and get you all their phone numbers, contact information, website, all that stuff. But I tell you what. The guys over there have some phenomenal, they are just really a talented crew. One thing they have is patience. They have talent, but they also have patience, which is a needed thing. So about 15 years ago, I was remodeling a house down in Sunset Hills in Greensboro, and this was our first experience with them. These guys are at the house for two days just prepping the house before any, a paint can was even open. I was like holy cow. So, this is something that just struck me in that some of my things that I had done in the past when I had taken it upon myself to paint a room. I spent about eight seconds prepping that room. Pretty much I looked around, said clean the walls, everything looks good, and then what happens is you put that nice fresh coat of paint on and then all the imperfections in the sheetrock or the plaster, whatever it is, start to appear, start to show up, and what you end up with is kind of putting a spotlight on the imperfections of the wall. This is where a professional painter is, in my opinion, worth every dollar. They get the house ready to get the walls prepped to be ready to receive the new paint. And so, after watching Cortez and his team and those guys go through the house, at least two days of nothing but prep. It just transformed the house. Absolutely amazing. So that is the type of company you want working with you. That is the type of company you want out there to make sure that they are getting your house exactly the way it needs to be to receive this wonderful, fresh paint. This is where I learned the difference between, we have talked about it, JB, schmearing the paint –
JB: There is a difference.
Jason: And actually painting. Actually, applying the paint. There is a huge difference. So anyway, this is the best money in my opinion that you are actually ever going to invest or spend or put out there on your house. There is just nothing better than getting into a property and it just flows.
Jason: It has got a nice, everything has, it has just got a nice fresh paint smell to it, if you will. Right?
Jason: So anyway, if you are just joining us, again, you can give us a call, (336)553-0796, on the radio. We are live on Facebook because my technical director here, JB, figured it out because I could not. He has got us hooked up. So, we are doing a little Facebook Live. So, if you are live on Facebook, good morning to you.
JB: And you can shoot us a question there also if you are watching. Now, we do have some snowflakes coming down on the screen there, and I have no idea why. But it looks like it is snowing here in the studio if you go to Facebook.
Jason: How about that? That is pretty.
JB: Yeah. We have no idea why it is doing that, but nonetheless –
Jason: Obviously it is hooked up to the weather. Right? Just not here.
JB: That is right.
Jason: I am surprised it is not raining because that seems to be all it does here in the Triad. But anyway, good morning, Facebook Nation out there. So hopefully everybody is doing great. In addition to the painting, here is an idea, too. We talk about this from time to time, JB. The painter is going to have to do a few things no matter what. One of the things that he is going to have to do is remove some fixtures. Right?
JB: That is right.
Jason: And hardware. So, all that screaming shiny brass you have in that house –
JB: Oh, that beautiful brass.
Jason: That beautiful brass. Guess what? They are going to have to unhook those lights anyway.
Jason: And so, great idea is go buy some new, non-shiny, bright brass lights and let the Cortez team switch those out for you.
JB: There you go.
Jason: The other thing, too. This is where you can really tell the difference between professional and do it yourself, and these guys, they go an undo all the knobs. So, they are not painting around them. They actually take them off so there is no ooops, if you will. Right?
JB: Right. Well, they are professionals.
Jason: There you go. So, if they are taking them off, guess what else they could do? Put some new ones on.
JB: There you go.
Jason: There you go. So, this is what you call leveraging your time and your money. Right? This is taking one situation and looking at all the processes and saying what else, where else can I get some bandwidth out of this?
Jason: Right. This is perfect. Okay, we are undoing the lights, so guess what? Hey, boom, take on and you can get those swapped out because they are going to do it anyway.
Jason: Right. So why not have it? I know some of that is basic, and some of you guys are like what in the world are you talking about with this brass and so we have got a couple of people chiming in. How about that? The first guy to post something here on our Facebook Live, good morning, Mr. Sauers, he is in Havana, Cuba, of all places, Facebook Live watching.
Jason: How about that?
JB: Well, how about that.
Jason: So good morning and tell Daniel and your wife good morning as well. Hope you guys are doing great down there. Anyway, brass, people watching. We have got Facebook going. We have got a couple of other people chiming in. My good buddy, Collier Swecker, down in Alabama. Good morning, buddy, good to see you. But getting into the house and we need to make it, get it in a way in which it appeals to the most people. That is always the goal. Right? Get neutralized and build your audience.
Jason: It gives you more people that actually want to look at what you have. That is the key thing. Let’s do this. I will tell you what. We are going to take a quick time out. Now that we have the Facebook Live. So, we will go pay some bills on the radio, and then we will keep talking to the Facebook Live folks. And we are going to come back here in just a minute. We are going to walk you through every little detail and step that you may want to take right now to get ready for Spring.
JB: Sounds good. Folks, stay with us. You are listening to Triad Real Estate 911 with your host Jason Bramblett. We are going to take a quick time out and be right back with you. Stay with us. (in/out music) And welcome back. You are listening to Triad Real Estate 911 with your host Jason Bramblett. And of course, we welcome everybody via Facebook Live.
Jason: Via Facebook. We are on Facebook. We are in Alaska because it is snowing, and on the radio, we are in Greensboro. So, it is quite interesting. So, first attempt with the Facebook Live, and obviously, we have either clicked the wrong button or we are just in a winter wonderland.
JB: Yep, we have got some special effects there.
Jason: We do. I thought they were flowers at first, but no, they are snowflakes. And I do not know, I have these really cool disco glasses that keep popping on. I am just go with, we are going to have to do that.
JB: This is what happens when you let the kids play with the phone.
Jason: That is right.
JB: They get all these little things on there.
Jason: But there are not too many radio guys out there wearing those disco glasses. So that is kind of fun.
JB: I know, but it is fun.
Jason: So, what are we doing? We are going to sell a house. Let’s get some stuff going here for them.
JB: Yeah, man. I tell you what. Can you give us a few of those hot button items that buyers are looking for in a home this spring?
Jason: Yeah, absolutely. So, one of the key things that people are looking for, they are looking for ready to go houses. People are looking for homes that are ready to be moved in. I do not know 100% why this is, but I think this is the generation of I do not want other people’s problems.
Jason: So, this is why we see new construction doing very, very well. New homes are being really at a peak right now, so we have got some folks that are not wanting to wait for a new home though. So, if you are not wanting to wait for a new home, and you have what we call a model home, when you friends come over to your house, if they go wow, I wish my house was like this, that model home feel, this might be your year. This may be your market. This may be the time for you to get out there and put the home for sale. And you may get an exceptional price for your house simply because we are running out of the spec to be, where people could just move in. And some people cannot wait six, seven, eight months to buy a house. They need to do it right away. So, if you have one of those homes, give us a call, 553-0796 at the office. The other thing, too, is what we are hearing is simple. Simplistic. They do not want, especially in the yard.
Jason: Just nice clean lines. Not the wild kingdom. They do not want the wild kingdom out there.
JB: No Marlin Perkins?
Jason: Exactly. That is right. They do not want to have to go to the backyard with a machete. And if you need help with that, you can give my friend Keith Hopson a call. Actually, you can bug him on Facebook. If you go to Facebook, he is one of my friends there. Go to Keith Hopson’s page and just ping him a couple of times. Make sure you tell him that I sent you there to harass him. That would be good. But his team does a phenomenal job. He is in the landscape business, does a great job, and he can get you to where you have got the nice, clean, simple lines where you, get to, again, when you think about selling, think about retail, you think about appealing to the masses. Right? You think about putting a product out there that the majority of the people are going to want. When you have real eclectic and eccentric stuff, it does not appeal to very many people. Right?
Jason: Certain types of homes, like a contemporary house typically has a very small buyer pool.
Jason: A log cabin. It does not appeal to the masses. There is a certain percentage of people that actually like a log cabin and so your buyer pool is small. When you are thinking retail and you are thinking about getting the most money for your house, you need to think about the masses. How can I get my home maybe as neutral or as in line with as many people as I possibly can –
Jason: -- to get as many eyeballs on it as possible. That is what we can coach you through. That is what we do. The price of your house is determined by what the market will bear. Right?
Jason: What I can do is I can coach you. I know what that metric looks like, and I can coach you to get to that point. Now, you have to decide whether you can do it or not. And not everybody can.
Jason: Some homes are, people live differently. All over. Right? Some homes, we cannot get them to where they need to be, and so we have to adjust price differently than what the market is simply because they do not have, the owner may not have the resources and or they just do not want to do it.
Jason: They just do not want to do it. They are just like hey, this is what I have got. Take it or leave it. And the market will determine that.
Jason: Sometimes they say well, we just leave it and you have got to be prepared for that, too. You can give us a call, 553-0796, at the office, and those glasses are just absolutely amazing right there.
JB: I know.
Jason: I cannot figure out why that would happen, but if I wanted to do that there was no way I could have done it.
JB: Oh, I know. I know. But you know my 11-year-old could come in here and fix it right now.
Jason: That is right. That is right. It took us two minutes just to get the phone to turn the right way. Right?
JB: That is right.
Jason: This is fun. This is something different.
JB: That is right. We will figure it out, but it is great.
Jason: If you have got a question, you can post it on Facebook and or give us a call at the office, 553-0796. One of my team members will be happy to help you out.
JB: Of course, Ashley and Tonya and Barb, they have joined. So, got to say hello to them this morning
Jason: Absolutely. Good morning, ladies. I hope everybody is doing well.
JB: Well, let’s talk about, it is still early in the year, Jason. 2019, what is new? What is coming up?
Jason: We have got a lot of new things. As a matter of fact, Tonya is my wife, who, one of my kids could probably figure out how to turn off the snowflakes. So, if you could help me out, Ayla or Olivia, that would be awesome because, anyway, it is hilarious. 2019, we do have some great stuff. We have added so many new tools to our marketing system that are going to enhance the seller and really help them get different exposure. And if you want snowflakes in your house, we have figured that one out. And if you want to come on the radio, we can get you some cool glasses, too. But just getting people into the home that relocating, so we have got a three-dimensional virtual tour that we have come up with now, so you can actually walk through somebody’s house, room by room, just using your mouse.
JB: That is cool.
Jason: And it is really cool. You need a pretty good size home. I think about 3,000 square feet is probably the minimum, unless you have a really big open floor plan. It is a system in which you can, at the luxury, sitting around, watching me on Facebook Live, you can be on –
JB: With disco glasses.
Jason: With disco glasses, you can be on there and just cruise through and look at our listings. Go actually room by room by room and cruise through the house. It is not for everybody. It is in our middle-tiered sales plan.
Jason: So, it is not going to be for every single person out there, but just a quick mention, too. We do have three different systems within the company. We are not a one size fits all, so we have got different marketing plans, three different plans in which you could choose. Because not every, it is not a one size fits all world anymore.
Jason: So, if you are looking for the real estate company that just goes and throws the sign in the yard and let her rip and see what happens, that is not us. We have a specific system. We are going to walk you through every single thing that we will do in each one of our tiers, and then you decide which one is best for you. Obviously, we are going to make a suggestion as to which one we think depending on what your goals are. One of the goals we find is time, how quick you want to sell, and then of course, price. So, if we want the shortest amount of time and the highest price, then we have got to get in front of the most people we can as fast as possible.
Jason: In order to do that, we have got different tiers set up for that. Our middle tier, if you will, is, in my opinion, it is just ridiculously, the value proposition is unbelievable.
JB: Is that right?
Jason: What we have jam packed into that system, into that plan for the money that we charge, it is crazy. We are able to do that though because of the relationships that we have, because of the amount of homes that we sell, we are able to get really amazing prices from our vendors, and we pass that savings along to our clients, the customer out there. To do this on your own, oh my, it would be nuts. It would not be cost effective. That is for sure.
Jason: It would not be cost effective. Most real estate agents could not do it simply because the cost is so high if you do not have the volume to back it up. When you start talking about hundreds and hundreds and hundreds of sales, and you go approach a 3-D virtual tour company, you can get a pretty good price when you are going to do it over and over and over. Just the data storage alone, you a probably pushing a hundred gigs per video.
Jason: It is a lot. We packed into the 3-D virtual tour. You can walk through the house. Right? The other thing is a floor plan. You say well that is not that big a deal. You can get an appraiser to go out and do a floor plan. You can. It is going to be a couple hundred bucks. This floor plan is pretty slick in that it is three-dimensional as well. So not only can I sit within the comfort of my own home and see the floor plan the layout of the house, I can drop into the room. It is like that living room looks a little small. Now I can go look at it, and you can see the couch, and you can see the TV. No, actually, it is a good size.
Jason: If you do not know what a 12 x 15 room really is for me to tell you it is 12 x 15 does not really give you anything. But when you put the stuff in it –
JB: Yeah, something to scale.
Jason: -- absolutely, you can scale it out. And you can scale it out from the comfort of your own home, which is awesome. Professional photos. This middle tier is jam packed. So professional photos. We are not real estate guys out there running around with our iPhone. But if we did, you would have really cool snow in your house. That is for sure.
JB: And disco glasses.
Jason: And disco glasses. Do not forget that. And everybody on the radio is like what are they talking about?
JB: What are they talking about?
Jason: You have got to go to Facebook Live and check it out. We have got –
JB: Yeah, go to Jason Bramblett Real Estate. That is where --
Jason: Yeah, there you go.
JB: A few more minutes here. You can check us out.
Jason: There you go. Jason Bramblett Real Estate. I am sure we will have fun and cut this up a little bit and have some fun with it. How about a, I have got a third-party appraisal on your house. It is one thing to know what, for the real estate agent to come up with a price. It is even more powerful to get a third-party opinion that has no bearing at all on the outcome. Right?
Jason: I think that is a powerful thing. And then home inspection. What is right and what is wrong with your house? We need to know that. The buyers want to know that these days. Right?
Jason: They want to know what is going on with the house. And there are about three, four, actually four other things that we do that I am not going to tell you on the air or Facebook Live because we actually have the exclusive rights to them, and nobody can duplicate it at this time.
Jason: We want to, we are going to share with you, our client, obviously what those are, but I am not going to put it out here on Facebook. So, these things that we have exclusivity to give us an advantage over a lot of the competition in getting your house out there to the public. Getting your house out there to the masses. So, lots of things happening in 2019 with Jason Bramblett Real Estate. You can get in touch with us at 553-0796 or go to Facebook. Facebook, Jason Bramblett Real Estate and we are live on Facebook right now all over the place. Even in Cuba.
JB: Even in Cuba.
Jason: How about that?
JB: Well we have got about a minute and a half left. Quickly, can you talk about the new system that you launched this year?
Jason: Oh yes, okay. So, our 72-hour offer is in full effect. Here is the feedback we kept getting from folks. There is a certain percentage of folks out here that want to sell their home, but for whatever reason, personal reasons, whatever it is, they just do not want strangers walking through the house.
JB: Right. I can understand.
Jason: Whether they be private, and some of it is just personal space or whatever. They just have a phobia, if you will, and that is okay. Not everybody is like hey, come on in. So, they were looking for, they do not want any showings, they do not want strangers in the house, and they want the convenience of just to move when they want. So, we created a plan through our private equity connections and our venture capital company to make an offer on your house within 72 hours. And then if the price is where we go, we set a closing date and we move on down the road. Get in touch with us. Go to the website. Go to Jason Bramblett dot com. You can get out there and check out and get more information on all of our systems. Again, office is (336)553-0796. Go to Jason Bramblett dot com and we will be there to walk you through every single, help you pick the right program and give you all the information on that. Everybody have an awesome weekend. We will be live right back here next week. Hey, next week we might have some more cool glasses.
JB: You never know what is going to happen.
Jason: We will see you guys. Make it a great weekend. Talk to you soon.
JB: All right.